- Communicate the importance that the non-profit places on protecting its current and potential donors’ personal information.
- Maintain the trust of its current and potential donors who have an expectation of privacy when donating.
Relevant Privacy and Data Security Laws
- The Federal Trade Commission Act, regulating unfair or deceptive business practices and providing guidance on consumer privacy disclosures.
- The Children’s Online Privacy Protection Act (COPPA), regulating the online privacy of children under 13.
- State privacy laws. Non-profits may generally be exempt either entirely or in large part from many of these laws. However, non-profits should be aware of them to the extent that their activities intersect with covered activities or entities. For example:
- the California Consumer Privacy Act (CCPA), a comprehensive data protection statute governing use of the personal information of California residents, effective January 1, 2020, may apply if the non-profit obtains data from a CCPA-covered business; and
- the California Online Privacy Protection Act (CalOPPA), which regulates commercial website operators that collect California residents’ personal information, may apply if the non-profit engages in unrelated business activities, such as an online gift shop or paid advertising.
- The policy should clearly inform visitors about the types of personal information collected. Additionally, the policy should describe how the information is collected, used, and shared.
- Choice and consent. The policy should provide visitors with choices regarding how their personal information is used or disclosed. The non-profit may need to obtain consent if the information is used for purposes unrelated to the non-profit’s interaction with the visitor.
- The policy should describe the steps taken by the site operator to protect personal information.
- Its website.
- Phone calls.
- Email or mail.
- In person conversations, such as at a fundraising event.
- Is not subject to COPPA.
- Does not sell any of the personal information it collects and maintains.
- Addresses any applicable CCPA requirements in a separate notice. Websites collecting personal information from California residents must comply with the CCPA’s notice requirements by January 1, 2020
- Is based in the US and only targets US-based donors.
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