Advertising Agency Agreement (Pro-Advertiser)
This Advertising Agency Agreement includes provisions commonly included in an agreement between an advertiser and an advertising agency. Nearly all sellers engage in some form of advertising, promotion, and marketing. Doing so may help raise the awareness of products or services and potentially increase sales. However, developing and implementing an effective advertising campaign can be complex and time consuming. Further, promoting a product or service can involve several different types of media and marketing strategies. As a result, businesses frequently engage the services of an advertising agency to assist them in designing and implementing campaigns.
This Advertising Agency Agreement assumes that:
- There are only two parties to the agreement. Parties should adjust the agreement if additional parties, such as the advertiser’s affiliates, have rights or obligations under the agreement.
- The parties to the agreement are US entities and the transaction takes place in the US. Parties may need to modify these terms to comply with local laws. Thus, parties should consider modifying these terms if organized or operating in a foreign jurisdiction. Additionally, parties should consider modifying these terms if their transactions take place in a foreign jurisdiction.
- These terms are not industry-specific. Thus, this Agreement doesn’t account for any industry-specific laws, rules, or regulations that may apply to certain transactions, products, or services.
- Business-to-business transactions use these terms. Thus, this Agreement may not be suitable for a consumer contract or a government contract. Such consumer contracts are beyond the scope of this resources because they may involve specific legal and regulatory requirements and practical considerations.
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